It's easy to get caught up in the tactical world of our farming business.....livestock to be fed and watered, planting, marketing, mechanical work. But if you're going to grow, you need to be pro-active on the strategic side. Water Street Solutions President and CEO Darren Frye talks here with KRVN's Ken Rahjes about this.
Work ON Your Business - Frye AUDIO
The books that Darren recommended are: E-Myth by Michael Gerber, Leadership Challenge by Jim Kouzes and Barry Posner, Crucial Conversations by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler and First, Break All the Rules by Marcus Buckingham and Curt Coffman.
For the text of the interview, click here: Working ON Your Business