The Marketing Zoo (Which Animal Are You?)

by Kim Lang June 21, 2011

lion3We all want to be better marketers.  One way we can do that is by understanding the way we operate and the emotions we bring to the markets.  Water Street Solutions' Director of Development Dean Heffta has a unique analogy to help you better understand how you approach the markets.  He talks here with Ken Rahjes from KRVN.

The Marketing Zoo - Heffta AUDIO

The Seven Keys to Forging Farm Success

by Kim Lang June 16, 2011

SharpieThe ballots are in and the People's Choice Award goes to Dean Heffta.  Dean's session at Top Producer Summer Seminar, The Seven Keys to Forging Farm Success, was the highest rated by farmers who attended.  They gave it a perfect 5.0.  He spoke about what we can do as producers to make our businesses better.  Dean has gleaned the best practices from his experience with top farmers throughout the Midwest, and his presentation pulled many of those concepts into practical advice that we can use on the farm.  He co-presented with "Sharpie" who you see on the slide here.  

How Does a Young Farmer Get Started in Today's Environment?

by Kim Lang May 13, 2011

There is definitely opportunity in agriculture, even if it happens to be sandwiched in with the stress Mother Nature can provide.  Water Street Solutions' President and CEO Darren Frye spoke at this year's Commodity Classic on a panel with Arlan Suderman of Farm Futures....and they talked about this issue.  Here's the video.

Darren Frye, Dean Heffta to Speak at Top Producer Summer Seminar

by Kim Lang May 12, 2011

PrintDarren R Frye July 2010Dean Heffta Media photoIf you're looking for a business tune-up, it's on the agenda June 7th and 8th in Bettendorf, Iowa as Top Producer announces the agenda for its Summer Seminar.  If you joined them in Chicago in January, you know the place was packed with top farmers from around the country wanting to work on their business and management skills.  Because of high demand, the group has added an additional seminar.  Two of our executives have been tapped to speak.  Darren Frye, our President and CEO will talk Wednesday at 1:30 on The New Rules of Profitable Farming.  Dean Heffta, Director of Development at Water Street Solutions will present The Seven Keys to Forging Farm Success at 11:00 that morning.  Click here for the online agenda and registration.

Having a Vision and Mission for Your Farm

by Kim Lang April 26, 2011

mGustafson64 Moving a farming business forward takes a lot of thought and planning, in addition to all of the hard work.  One great exercise to add to your management processes is the development of a Vision and a Mission for your farm.  KRVN's Ken Rahjes talks here with Water Street Solutions' Chief Operating Officer Mike Gustafson about the importance of having these in place.

Having a Vision and Mission for Your Farm - Gustafson AUDIO  For the text of the interview, click here:  Having a Vision and Mission for Your Farm

Growing Your Farm Strategically - Part 2

by Kim Lang April 19, 2011

dFrye64 new blue When is the right time to grow your farming operation?  It's a good idea to have a plan, know the numbers, and work the plan.  Darren Frye, President and CEO of Water Street Solutions fills in the rest with KRVN's Ken Rahjes.

Growing Your Farm Strategically Part 2 - Frye AUDIO  For the text of the interview, click here:  Growing Your Farm Strategically Part 2

Growing Your Farm Strategically

by Kim Lang April 12, 2011

dFrye64 new blue Growing the size of your farm might seem like a no brainer, especially when prices are strong and more land becomes available.  But there are steps that you should be taking to make sure your financial position stays strong even if the picture isn't always as rosy as it looks at the moment.  Darren Frye, President and CEO of Water Street Solutions talks here with KRVN's Ken Rahjes about the how to make sure growth plans don't put you at risk.  

Growing Your Farm Strategically - Frye AUDIO  For the text of the interview, click here:  Growing Your Farm Strategically

Building a Strategic Plan for Your Farm

by Kim Lang March 29, 2011

dHeffta64 It seems overwhelming to think about building a strategic plan for your farm, but it's an important step in understanding where you want to go and making it happen....making the possbility for your future more than just a wish.  KRVN's Ken Rahjes talks here with Water Street Solutions' Director of Development Dean Heffta about how to get started.

Building a Strategic Plan - Heffta AUDIO  For the text of the interview, click here: Building a Strategic Plan

A Farmer or a Business Person?

by Kim Lang March 22, 2011

dHeffta64 Farming is becoming more complex and challenging.  And it's difficult to be an expert in all of the areas that need to be covered for a successful, growing farming operation.  Today, KRVN's Ken Rahjes talks with Dean Heffta, Water Street Solutions' Director of Development about how to cover all of the bases.

A Farmer or a Business Person - Heffta AUDIO  For the text of the interview, click here: Farmer or Businessperson

Marketing Discipline

by Kim Lang March 15, 2011

dFrye64update It's easy enough to get stressed out during planting season, let alone a planting season with the markets behaving wildly.  KRVN's Ken Rahjes talks here with Water Street Solutions' President and CEO Darren Frye about how to manage both.

Marketing Discipline - Frye AUDIO  For the text of the interview, click here: Marketing Discipline

About Water Street Solutions

Water Street Solutions helps farmers with profitability, using a business model that you won't find anywhere else. Experts in ag finance, crop insurance, commodity marketing and legacy planning work together on a plan tailored for your farm.

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All opinions expressed in this website are solely those of Water Street Advisory. Client testimonials are not indicative of future performance or success. There is significant risk of loss involved in commodity futures and options trading and may not be suitable for all investors. You should always consider these risks and evaluate your suitability based on your financial condition.

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