Gary and Adam Ford of Tonica, Illinois work with Water Street Solutions in several areas of their operation. They talked about why they originally decided to partner with the company in 2007:
"We looked at the volatility of the markets and realized that things were changing, and that we needed to change, as well. There's a trust that's been built now between us and Water Street. We understand more about positions and strategies and have become more comfortable. Our advisors understand how we communicate and make decisions. They adjust their communication to us and how we like to communicate. We're more at ease because we have a plan and we know what we're going to do with our marketing.
We're very impressed by the information in the financial analysis and how it's presented. Our ag finance specialist has opened our minds to improvements we can make and areas where we're already doing very well. We like seeing our operation benchmarked against other operations and averages so we can see where we're different and why. It's also helpful to know our direct breakeven cost because that shows us where we can sell.
Before the 2012 harvest, it looked like we weren't going to have good yields because of the drought. Our ag finance specialist showed us what our crop insurance would do for us. That really set our minds at ease going into harvest. It reduced a lot of our stress when we realized we were going to be OK - no matter which way our yields went."