In 1994, Darren and Becky Frye founded the business that would become Water Street Solutions and Water Street Advisory.
Darren grew up on an innovative family farm in Illinois. He was passionate about the crop production side of the operation, while his dad’s passion focused on poultry production. So in 1987, Darren and Becky decided to leave the family operation and Darren began working with farmers in fertilizer distribution and crop consulting.
Interacting with his farmer clients, Darren found that many of them asked his opinion about marketing their crops. He’d been trading commodities since 1982 and had a passion for learning as much as he could about marketing.
Darren soon noticed a common theme in the questions he was getting: Farmers tended to struggle with the business side of farming. In 1994, his concern for the business success of farmers propelled him to start his own marketing consulting firm.
Today, Water Street Solutions serves farmers in a number of areas that impact the business and financial sides of farming operations. We work with clients across the Midwest – advising operations around the challenges they face in growing and improving their farms – with the goal of helping great farming operations get even better.