Darren grew up in Illinois agriculture, on an innovative farming enterprise that stretched from a poultry operation consisting of turkeys and layers to an orchard to a helicopter crop dusting business. He started his first agricultural business in 1987, specializing in fertilizer distribution and crop consulting. His genuine concern for the success of farmers propelled him to start his own consulting business in 1994. Today, Water Street Solutions helps farmers with the challenges they face in growing and improving their farms. Darren has traded commodities since 1982, and is a dynamic speaker and leader. He writes a blog, called Finance First, on FarmFutures.com and a column, Money Matters, in Illinois and Indiana AgriNews.
Dean was raised on a family farm in northeast North Dakota. He graduated from the University of Minnesota with bachelor's degrees in Agronomy and Ag Business. He obtained his MBA degree from Drake University in Des Moines. Dean launched his career in agronomy sales. He has completed the Iowa Corn Growers' I-LEAD Leadership Program and was named one of Peoria Magazines’ 40 Leaders Under Forty in 2013. Dean has authored a column in Corn and Soybean Digest called Think, challenging farmers to think differently about their operations. He joined Water Street Solutions in 2006.
Lance grew up on his family’s grain and livestock farm in northeast Missouri, where his passion for agriculture was developed through involvement in 4-H and FFA. He has a bachelor’s degree in Ag Economics and a master’s in Agribusiness Management from the University of Missouri. Lance started his career with Monsanto through various sales, product management and marketing roles. He left the business world for a few years while pursuing his master’s degree and taught undergraduate courses in sales and marketing. He then spent five years as a Vice President and Managing Director for Osborn Barr, a marketing communications firm focused on ag clients. Lance joined Water Street Solutions in 2012.
Larry is a native of Illinois who grew up around his grandfather’s cattle operation. He majored in Management of Information Systems at Midstate College. He served for four years of active duty with the U.S. Army, where he first became interested in the field of human resources. Larry became a business owner and entrepreneur early in his career, purchasing a restaurant at the age of 22. Later, he helped a national retail chain expand through new store location planning. Larry also has nine years of experience in operations and personnel management for a 200-person staff. In 2008, Larry brought his business management knowledge and experience to Water Street Solutions as Director of Operations.
Jason was raised on a family farm in east central Nebraska that consisted of row crop production and included a cow-calf operation. He graduated from the University of Nebraska-Lincoln with a bachelor's degree in Ag Business. Jason began his career in a large cooperative system in Nebraska where he specialized in fertility and integrated pest management. He soon found his passion was helping farmers in every area of their business. Jason joined Water Street Solutions in 2006. He currently manages our regional office, located in Lincoln, Nebraska.
Becky co-founded Water Street Solutions with her husband and business partner, Darren Frye, in 1994. As controller of the company, she oversees the financial success of the organization. Becky's passion for agriculture was fostered by the hands-on experience she gained by working in the production, livestock and helicopter spraying businesses of her in-law's family farm. Becky prides herself on the ‘family’ culture she helps maintain at Water Street. She ensures that our core values and passion for serving farmers are imparted to all new employees through the orientation program she helped create.