Work ON Your Business, Not Just IN It

by Kim Lang January 25, 2011

2011 Jan 25 Tomorrows Top Producer 019 This was the title of the presentation as Water Street Solutions' President and CEO Darren Frye addressed Tomorrow's Top Producers in Chicago this afternoon.  Frye challenged growers to recognize when they were playing the role of entrepreneur, manager, or technician on the farm.  He assigned a reading list that included the book E-Myth, which presents the concept of a business owner playing each of those three roles, but often gravitating toward the role of the technician.  Frye says those technician jobs, like planting, livestock chores, even marketing can be hired out, but a business owner needs to be responsible for building and communicating the company's business plan and the vision for the future of the business.  Frye will speak again Thursday morning at the Top Producer Seminar.  His session is titled "Driving Working Capital to 40%".     

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