Improve your lender relationships with three habits

Gone are the days when a banker made a handshake deal based on a farmer's reputation in the community and his character. Though being known as a reputable businessman with honest and forthright character certainly can't hurt one's odds of securing a loan,  today's regulated environment requires lenders to be more thorough in screening potential borrowers. It's not as simple for today's farm leader as it might have been for their grandfather.

Water Street Solutions Account Manager Lance Burditt talks with ag broadcaster Dewey Nelson about what today's bankers want. Burditt says lenders are looking for borrowers who have a firm grasp of not only their operation's financial standing, but also of where it is headed and how to achieve that goal.

Listen to this week's KRVN interview and find out the three main traits to master which could help you secure that loan.