The market demands new skills - has your approach changed?
Fresh information that will affect the market shows up every day. But what does it mean for your farming operation?
If you've ever worked with an agronomist on a spraying decision or with a consultant on nutritional choices for your herd, you know what it's like to think through how complex information and interactions could affect the quality of your crops and livestock. As you work through the decision with your consultant, the best route - based on the information available - can emerge more clearly from the conversation.
A good relationship with a market advisor is like that. At the core, it's a partnership - focused around the needs of the farming operation and the working style of the farmer. It means regular communication to discuss what's going on in the wider world - and how that could affect your operation. It means important decisions stay in front of you - even during your busiest times. It means a tailored plan that fits with the goals of your farm. It means gaining a different perspective.
Throughout the relationship, the farmer continues gaining market education - growing in understanding of what moves the market and the tools that are available to help manage plans. With greater knowledge, a farmer is well-equipped to discuss: What does this new market information mean for my farm? How does it fit with my goals for my operation? What's the plan if something changes?